Services
March 16, 2026
8 min read
Loyalty apps: lifting repeat purchase without spamming users
Mikołaj Lehman
CEO & Founder
A loyalty app is an owned-media channel where users return voluntarily, if value (points, tiers, offers) is clear and time is respected.
Data, not just icons
Repeat behaviour shows up in frequency, basket size and seasonality, we map those to segments, not one push blast.
We integrate with the shop backend so order status and stock stay consistent with the app.
UX that does not force constant login
Biometrics, secure refresh tokens and clear error states reduce abandonment in mobile checkouts.
We test on real devices and poor networks, where pretty prototypes usually fail.
Success metrics
We track D7/D30 retention, app-attributed revenue and cost-to-serve, not installs alone.
We compare cohorts before and after key features (scan-and-go, B2B wishlists, etc.).
Frequently asked questions
- Flutter instead of React Native?
- It depends on the team ecosystem, we often ship React Native / Expo for faster commerce time-to-market.
- How often should we push?
- Less often, with context (order status, real benefit). We cap per segment and measure opt-outs.
- Does loyalty need a separate backend?
- Sometimes it extends existing APIs; sometimes a points service when rules are heavy and must scale independently.
Content updated: March 16, 2026
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