Technology serving the productUser experience

Next.js for a platform that loads fast and gets found.

SSR, SEO and performance in one

Next.js is a React framework that combines best practices of SSR, static generation and optimization. Ideal for apps requiring SEO and high performance.

Discuss your technology decision See if it fits your product

Decision

Technology follows the product goal

Proof

5.0 on Google and public case studies

Outcome

A fast web product ready for search and continued growth

01 / Fit

Product first. Stack second.

When Next.js is the best choice

Next.js works well in projects where SEO, performance and fast time-to-market are priorities.

  • E-commerce apps requiring SEO and fast loading
  • Marketing landing pages and corporate sites
  • Apps with large content volume (blogs, CMS)
  • Projects requiring SSR for personalization
  • B2B apps with SEO requirements
  • MVPs and prototypes requiring quick deployment

When to consider alternatives

Next.js has its limitations - in some scenarios other solutions will be a better choice.

  • SPA apps without SEO requirements (better React + Vite)
  • Projects requiring very specific build configuration
  • Apps with very dynamic routing (may be overhead)
  • Projects requiring full control over bundler

02 / Solution

Architecture and patterns

Next.js offers flexible architecture with multiple rendering and optimization options.

  1. 01

    App Router (Next.js 13+)

    New folder-based routing, Server Components, streaming SSR for better performance.

  2. 02

    Hybrid Rendering

    SSG for static pages, SSR for dynamic, ISR for frequent updates.

  3. 03

    API Routes

    Backend endpoints in the same project - ideal for MVPs and small apps.

  4. 04

    Image Optimization

    Automatic image optimization, lazy loading, WebP/AVIF conversion out-of-the-box.

03 / Quality

Production readiness starts before launch.

Security and quality

Next.js offers built-in security mechanisms but requires proper configuration.

  • CSP and Security Headers

    Content Security Policy configuration, XSS protection, HSTS in next.config.js.

  • Environment Variables

    Secure secret storage (Vercel, AWS Secrets Manager), no secrets in code.

  • API Security

    Rate limiting, CORS, authentication middleware for API routes.

  • Dependency Scanning

    Automated vulnerability scanning (npm audit, Snyk), regular updates.

Performance and maintenance

Next.js offers excellent performance metrics out-of-the-box but requires monitoring and optimization.

  • Core Web Vitals

    LCP < 2.5s, FID < 100ms, CLS < 0.1. Next.js automatically optimizes most metrics.

  • Bundle Size

    Automatic code splitting, tree shaking, target < 200KB for initial bundle.

  • Deployment

    Vercel (zero-config) or custom deployment (Docker, AWS, GCP). Build time: 2-5 min.

  • Maintenance

    Regular Next.js updates (every 2-3 months), performance monitoring (Vercel Analytics, Lighthouse CI).

04 / Delivery

How we deliver Next.js projects

Our delivery process is optimized for rapid iterations and high quality.

  1. 01

    Discovery (1 week)

    SEO requirements analysis, rendering strategy selection (SSG/SSR/ISR), routing architecture.

  2. 02

    Design & Setup (2 weeks)

    UX/UI design, Next.js setup, build configuration, design system, CI/CD pipeline.

  3. 03

    Development (4-12 weeks)

    2-week sprints, code review, tests (Jest, Playwright), regular demos.

  4. 04

    Deployment & Optimization

    Production deployment, Core Web Vitals monitoring, data-driven optimization.

FAQ

Questions before you decide

Is Next.js good for SEO-required apps?

Yes, it's one of the main advantages. SSR and SSG ensure full server-side rendering, ideal for crawlers. Additionally, automatic image and meta tag optimization improves ranking.

Can we use Next.js with existing backend?

Yes, Next.js works as frontend and communicates with any backend via API. API Routes in Next.js are optional - we use them mainly for MVPs.

What are Next.js app maintenance costs?

Depends on hosting. Vercel: from $20/month for small projects. Custom hosting (AWS/GCP): $50-200/month depending on traffic. Next.js requires regular updates (every 2-3 months).