Technology serving the productUser experience

BabylonJS when customers need to see the product before buying.

Configurators, visualizations and better conversion

BabylonJS is a powerful WebGL-based 3D engine for building interactive configurators, product visualizations and design tools in the browser. We use it where 3D drives better quoting, fewer returns and stronger leads - including a solar panel installation configurator (STS Norway case study).

Discuss your technology decision See if it fits your product

Decision

Technology follows the product goal

Proof

5.0 on Google and public case studies

Outcome

Interactive 3D that helps customers make a decision

01 / Fit

Product first. Stack second.

When BabylonJS is the best choice

BabylonJS works well for projects requiring advanced 3D graphics in the browser and backend integration.

  • 3D configurators (products, installations, interiors) with config save and quoting
  • Product visualizations that reduce returns and increase trust
  • Design or training tools in the browser (e.g. simulations, B2B training)
  • Performance requirements (LOD, instancing, asset optimization) for large scenes
  • Integrating 3D with existing frontend (React, Next.js) and API (pricing, booking).

When to consider alternatives

BabylonJS has its place - in other scenarios simpler solutions or other engines may fit better.

  • Simple 360° galleries or sliders (lightbox or basic 3D may suffice)
  • Native mobile-only apps (Unity/Unreal may be better for games)
  • No resources to maintain 3D pipeline (models, textures, LOD)

02 / Solution

Architecture and 3D pipeline

BabylonJS offers a full pipeline: loading models (glTF, OBJ), materials, lighting, cameras and integration with React/Next.js via official bindings.

  1. 01

    Scene and optimization

    Scene graph, LOD (Level of Detail), instancing and frustum culling for large scenes. Memory management and 3D object disposal.

  2. 02

    Asset pipeline

    Model import (glTF/GLB), texture compression, preload and lazy loading. Integration with CDN and backend (e.g. server-side config generation).

  3. 03

    Interaction and events

    Pick (raycasting), drag & drop, orbit/arc camera. Events passed to React (e.g. variant selection, config save).

  4. 04

    Frontend and API integration

    React/Next.js via @babylonjs/react; quoting and config save via REST/GraphQL. Interaction analytics (e.g. most chosen variants).

03 / Quality

Production readiness starts before launch.

Security and quality

BabylonJS runs on the client - security mainly concerns API (authentication, config validation, rate limiting) and asset hosting.

  • API and validation

    Backend validates configs and prices; do not trust client data. Authentication for saves and quotes (JWT, session).

  • Asset hosting

    Models and textures on CDN with CORS and optional signed URLs. Access control for paid/premium assets.

  • XSS and CSP

    Content Security Policy for scripts and 3D sources. Avoid eval and dynamic loading of untrusted code.

Performance and UX

BabylonJS enables smooth 60 FPS on typical hardware with proper LOD, instancing and asset sizing.

  • LOD and instancing

    Level of Detail for models by distance; instancing for many identical objects (e.g. panels, furniture).

  • Size and loading

    Texture compression (KTX2, Basis), reasonable scene size. Lazy load parts of configurator (e.g. after category selection).

  • Mobile devices

    Reduce scene complexity on mobile, lower shadow resolution and post-processing. Fallback (e.g. images) for weak devices.

04 / Proof

See shipped products, not promises.

01sts norwegia smart solutions solar installations

05 / Delivery

How we deliver BabylonJS projects

From 3D concept to backend integration and analytics - with focus on performance and conversion (e.g. configurator to lead or order).

  1. 01

    Concept and assets (1-2 weeks)

    Definition of 3D scene, LOD and asset requirements. Preparation or optimization of models (glTF), textures, licenses.

  2. 02

    Development (4-12 weeks)

    BabylonJS scene, interactions, React/Next.js integration. API for config save and quoting. Testing on various devices.

  3. 03

    Deployment and optimization

    Asset hosting (CDN), performance monitoring (FPS, load time). UX iterations based on analytics.

FAQ

Questions before you decide

Have you delivered browser-based 3D projects?

Yes. We delivered a 3D configurator for solar panel installations for STS (Norway) - a tool for configuring and visualizing installations. Case study available in Case Studies (STS Norway).

BabylonJS vs Three.js - when to choose Babylon?

Both are WebGL. BabylonJS offers a richer out-of-the-box toolkit (LOD, physics, inspector, official React), which speeds up configurators and business apps. Three.js is lighter and very flexible - good when you need a minimal, custom stack.