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Case study

Monarty - NFT exchange and Web 3.0 marketplace

Choreograffiti Limited and GMI - physical and digital art in one NFT ecosystem.

A revolutionary platform for Choreograffiti Limited

In a world where art, technology, and finance intersect, Choreograffiti Limited emerged - led by innovative choreographer, fashion show director, and stage producer Waldek Szymkowiak. Drawing on rich experience creating immersive stage, fashion, and artistic experiences, Waldek set out to revolutionise how galleries operate in the digital world. The result is Monarty - a unique marketplace bridging physical art with the fast-growing NFT and blockchain space.

Monarty: connecting physical and digital art

Monarty stands out among NFT platforms through its unique approach to physical artworks from globally recognised galleries. By erasing the boundary between physical and digital, the platform lets art lovers create and sell NFTs representing their physical works. Galleries gain an additional revenue channel; collectors gain a new form of ownership. This fusion of tangible art authenticity with the NFT digital world is a significant step in the evolution of the art market.

Monarty innovative approach to experiencing art

Beyond building a distinctive platform, Monarty vision focuses on changing how people perceive and interact with art. The platform pushes technological boundaries - aiming to scan artworks with 3D scanners and present them in virtual 3D environments using advanced AR and VR. This innovative approach immerses users in rich, interactive artistic experiences and breaks traditional barriers in how art is consumed.

Monarty in the decentralised finance landscape

Monarty vision also extends beyond traditional art boundaries into decentralised finance (DeFi). Using fractional NFTs for investment-grade art sales, Monarty positions itself as a breakthrough player in decentralised finance and investment. It is not only about appreciating art - it opens art as an accessible investment form, driving a financial revolution in the art world.

Facing the challenges

Every pioneering venture brings challenges, and Monarty journey was no exception. The innovative concept of linking physical art with a digital NFT marketplace, set in a volatile blockchain environment, created a unique set of difficulties.

Navigating a fast-changing environment

A key challenge was keeping pace with the rapidly changing NFT market. Monarty chose the Moralis ecosystem for core NFT interaction on Ethereum - which migrated to version 2.0 during platform development. That upgrade introduced significant changes affecting how NFTs were managed on the platform. The Monarty team had to stay flexible, adapting week by week and integrating changes into the product.

Developing blockchain standards

Another key challenge was designing token usage for NFT rental. Given blockchain market volatility, the team focused on established standards - ERC721 and ERC1155 - at a defined development stage. Even while exploring innovative solutions such as NFT rental, stability through proven blockchain standards remained the priority.

Efficient blockchain event communication

Ensuring smooth event communication on the Ethereum blockchain was critical. The Monarty team built a proof-of-concept using tools such as thegraph.com and Moralis Streams API - enabling efficient delivery of blockchain event information to users.

Quality challenges in 3D space implementation

One breakthrough Monarty idea was presenting NFTs in 3D space. During proof-of-concept with BabylonJS, the team found that imported spaces from Unity and Unreal Engine did not retain adequate quality. The feature was deferred to a later product development stage.

GMI Software - partner in success

Navigating the complex landscape of building a breakthrough platform like Monarty required expertise, collaboration, and shared commitment. GMI Software joined the project as a key partner in delivering the Monarty vision.

Collaborative problem solving

Facing challenges from the dynamic NFT market and the need to adapt quickly to the evolving Moralis ecosystem, GMI Software worked proactively with the Monarty team. Their approach went beyond reacting to change - they anticipated it, planned alternative scenarios, and stayed ahead of events. That strategic foresight and rapid adaptation proved essential for implementing the platform in such a volatile environment.

The team behind the success

Behind this success stood a diverse team of experts, each playing a key role in project delivery:

  • Virtual CTO overseeing technical aspects
  • UI/UX designer responsible for user experience
  • Full stack and frontend developers building efficient, robust software
  • Marketing specialist strategically promoting the platform

Standardising blockchain practices

To manage volatility in blockchain standards, GMI Software played a key role by focusing on established ERC721 and ERC1155 standards during a defined project phase. Ensuring stability and compliance created foundations for future innovative NFT rental and licensing solutions.

Technology and innovation

Building Monarty - an ambitious, innovative platform - required integrating modern technologies and innovative solutions. Careful technology choices contributed to smooth platform functionality and its unique characteristics.

Built on a solid technology stack

Monarty was built on a solid technology stack. TypeScript provided static typing, streamlining large application development. Node.js and Nest.js formed the server-side foundation, while React handled UI components for an intuitive, efficient user experience.

Blockchain and beyond

Monarty used the Moralis ecosystem for core NFT interactions on Ethereum. Smart contracts were written in Solidity; Alchemy and Truffle supplied essential Ethereum developer tools. Metamask integration let users manage Ethereum wallets and interact with the platform easily. IPFS (InterPlanetary File System) was used for decentralised data storage and sharing.

Advances in event communication

To ensure efficient blockchain event communication on Ethereum, Monarty used thegraph.com and Moralis Streams API - solving the challenge of delivering blockchain events to users and demonstrating an innovative approach to complex problems.

The Monarty journey: from concept to reality

Discovery phase: unlocking design thinking

Creating Monarty began with comprehensive workshops focused on market and user discovery. Sessions aimed to deeply understand the target audience and the problems they face in today art market. User stories gave the team insight into needs and expectations. That knowledge guided the project, ensuring the platform matched user requirements.

Design phase: building visual identity

During the design phase, the team focused on creating Monarty unique visual identity. Guided by user stories, they developed a flexible, engaging visual identity supporting different views - so users could interact with the platform in ways that best matched their preferences.

Product development: delivering user stories

In product development, the team delivered user stories, implementing each feature according to their guidelines. Building Monarty was characterised by continuous learning, problem solving, and innovation. Those efforts produced the success of the Monarty platform.

Monarty: a success story

Today Monarty is a successful, unique NFT marketplace dedicated to art galleries - connecting traditional and digital art worlds for enthusiasts and investors worldwide. With seamless Ethereum blockchain integration and effective navigation of the dynamic NFT market, Monarty holds a pioneer position at the intersection of art and finance.

Since launch, www.monarty.com has earned positive user feedback. Particular praise goes to the emphasis on the physical aspect of art and efforts to ensure artwork authenticity. User feedback has played a key role in shaping platform evolution, driving improvements and guiding future development.

Looking ahead

While Monarty current state proves successful delivery of an innovative idea, the team looks ahead. Plans include implementing features deferred due to initial challenges - such as presenting NFTs in 3D space. Future updates will focus on further innovative UX improvements, expanding platform capabilities, and pushing boundaries at the intersection of art, technology, and finance.

Conclusion: leveraging GMI Software expertise

The Monarty project demonstrates the transformative power of vision, collaboration, and advanced technology. Through its journey, the platform successfully navigated the changing NFT market landscape, connecting traditional art galleries with the digital world. GMI Software key role in building and developing Monarty highlights their technical expertise, adaptability, and innovative approach. Their ability to turn challenges into opportunities and integrate diverse user roles into one solution reflects a commitment to user-centred, technologically advanced solutions.

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Table of contents
Revolutionary platformConnecting worldsInnovative approachDeFiChallengesGMI partnerTechnologyMonarty journeySuccess storyFutureConclusion
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