Logistics & supply chain
Hublock — from paper and spreadsheets to an automated B2B ecosystem
How we paired deep domain expertise with the Instant Torque methodology and a “validation before code” approach to deliver a Web + Mobile platform for European logistics.
Context: when domain expertise meets engineering
Not every breakthrough starts with a hundred-page spec. The strongest B2B systems emerge where deep domain knowledge meets disciplined engineering.
Matthias — owner of two logistics companies in Poland and Germany — knew the bottlenecks intimately: paperwork, spreadsheets, and manual driver coordination. He needed a partner who would understand the business architecture, not just ship code.
A face-to-face conversation with Mikołaj Lehman (CEO, gmi.software) replaced cold outreach and kicked off the Hublock programme.
Challenge: remove Excel from day-to-day ops
Across mid-sized and large logistics operators, too much still relied on manual data entry.
Dispatchers retyped orders and called drivers for route status. Real-time visibility was missing, and growth was capped by brittle tools.
Goal: one platform (Web + Mobile) — from warehouse intake to the customer signature on the driver’s phone.
GMI approach: validation before production code (Instant Torque)
We did not disappear for six months to guess. We ran Validation First: before production code, we mapped core processes with Matthias and built a clickable visual prototype.
With that prototype (and no full backend yet), we went to logistics trade shows in Warsaw, Cologne, and Frankfurt. We collected feedback from industry leaders — including Rossmann’s Technical Director — to cut scope noise and focus on what the market would pay for.
Solution: the Hublock ecosystem
1. Automation engine (low-code rules)
A flexible dispatcher workspace: visual triggers and actions (Zapier-style). A new parcel can auto-assign to the right regional driver, update warehouse status, and SMS the customer.
2. Management console (control tower)
One command centre: order intake (API or files), fleet, warehouses, and customer master data in real time — no more hundreds of scattered files.
3. Driver app (React Native)
Optimised task lists, barcode scanning with the camera, background GPS to HQ — less manual “where are you?” churn. One codebase for iOS and Android.
Impact and scale
What began as software for Matthias’s own fleets quickly proved market value. Fast iterations, field testing with drivers, and reliable code opened the door to external operators.
Today the platform also powers a UK logistics partner using Hublock in supply chains for customers including Siemens.
From founders to fleet ops
Matthias
Owner of logistics businesses in Poland and Germany; co-founder of the Hublock vision
A partnership that lasts
Hublock is how gmi.software likes to work: not a one-off vendor ticket. We take raw domain knowledge, stress-test it in the market, and ship a scalable product.
Hublock keeps growing sales and marketing while gmi.software remains the steady engineering backbone behind that growth.
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