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Product management
Published: July 29, 2026
10 min read

Proxy Product Owner: how to avoid decision chaos in a software project

Mikołaj Lehman, CEO & Founder, GMI Software
Mikołaj Lehman
CEO & Founder, GMI Software

Mikołaj Lehman is the CEO and founder of GMI Software. On the blog, he covers decisions around mobile apps, ecommerce and digital product delivery.

  • Mobile apps and React Native
  • Headless and B2B ecommerce
  • MedusaJS
  • Digital product delivery

A Proxy Product Owner can translate investor goals into daily team decisions, but cannot take over business accountability. This guide defines the role, boundaries and operating cadence.

The problem is not a missing backlog; it is slow decisions

A team can use Scrum and still stall when nobody resolves priorities, exceptions and trade-offs. The client understands the business but may not have time for daily team work. Developers understand the technical solution but should not define product value alone.

A Proxy Product Owner fills that operating gap. They preserve context, prepare decisions and keep the backlog ready while the client retains direction, budget and business-risk accountability.

What a Proxy Product Owner does

The role combines stakeholder communication, acceptance-criteria refinement, research planning and dependency management. Its purpose is not to produce more tickets; it is to shorten the time from a team question to an informed answer.

  • Prepares options and decision consequences
  • Maintains one source of priorities
  • Keeps criteria and evidence available
  • Escalates decisions outside the mandate
  • Connects discovery with delivery cadence

What the role must not take over

A Proxy Product Owner should not approve budget changes, market promises or regulatory risk without the business owner. Nor should the role become a filter that isolates the team from users and outcome owners.

Write down the mandate: which decisions the proxy can make, consult on or must escalate. Without this, the proxy becomes another delay layer instead of a solution.

A minimum operating cadence

A workable model includes a weekly priority decision with the client, short daily team support, stakeholder outcome reviews and an explicit decision log. Speed then no longer depends on one person’s memory.

Related reading

  • Discovery–Design–Technology process

    Roles, risks and decisions aligned before implementation starts.

  • MVP strategy

    How to reduce scope without losing the business objective or learning loop.

  • Digital product audits

    An independent review of product, technology and delivery priorities.

Content updated: July 29, 2026

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